Solution Focused Therapy Joel And Julia Graham - 1433 Words

Solution-Focused Therapy: Joel and Julia Graham Introduction Solution-focused therapy focuses on the strengths and resources of individuals and families. It is based on five beliefs. The first is that problems do not occur continuously, that exceptions occur. Secondly, families and individuals have strengths and techniques to solve their own problems. Thirdly, success brings hope about the future and one’s own abilities. Fourth, reality is co-created and therefore solutions are co-created with others. Lastly, the connection between the problem and solution does not exist (Koob 7 Love, 2010). Joel and Julia Graham I elected to write this theory paper about a new Parenthood family. Joel and Julia Graham, the perfect couple that†¦show more content†¦Victor was adopted by the Graham family two years earlier. At the time he joined the family, he had been in multiple foster homes and temporary placements. At first, he struggled in school and had anger management problems. Over the past two years he has improved in school and his socialization, however, he regressed slightly during the separation of his adopted parents. Solution focus therapy does not explore the family of origin to explain why a problem exists (Murray Murray, 2004, p.350). However, Julia’s family of origin needs to be explained as a contributor to her current problems with Joel. Julia’s family of origin consists of her parents, that are still married and her three siblings. Her parents are Zeek and Camille Braverman. They have been married for over forty years and have a healthy, content relationship. Currently, Zeek is dying, due to heart problems and is not expected to live much longer. Previously, Julia’s parents were able to help with the children and provide emotional support for Julia and Joel. However, now that Zeek is dying, the parents are unable to provide that support therefore, Julia is experiencing high levels of stress. Family Problems Each member of the family is experiencing problems within the context of the family and other super systems they are involved in. Joel and Julia are reconciling after a yearlong separation.

Slowing the Biological Clock Essays - 1068 Words

Slowing the Biological Clock Team B BSHS 371 July 23, 2012 Rafael Gomez Slowing the Biological Clock The biological clock is an organism’s rhythm that controls the cycle of behaviors that occur on a daily basis. Slowing the biological clock is in reference to the cells that are constantly changing in an individual’s body. A person should take care of his or her body at a young age because the effects of the care will have outcomes as the person ages. There are several contributing factors to speeding up the aging process such as, stress, vitamin and mineral deficiency, or excessive food intakes. Reducing and or limiting these factors can play a major role in how the body continues to age. As an individual age his†¦show more content†¦The risks for having a cochlear implant are that it requires surgery and surgery for any reason can be risky. Hearing aids are a more convenient and cheaper alternative but they do not enable the quality of hearing that the implant does. Although both options have some risks, the benefit of keeping your hearing for longer ou tweighs these risks. It is this idea that drives the market to sell products to slow down the biological process. Today’s market is in full speed to come up with the best product in promoting the slowing of the biological clock. Money is the number one motivator of those selling the idea of slowing down the biological clock. As individual ages he or she is trying to find ways improve his or her appearance, and in some way is looking for the fountain of youth. The desire to slow down the aging process can differ for each person. People can turn to plastic surgery, or a new facial product, the bottom line is that there is a need and a want for this market. The desire of many aging people to read a book on how to slow down the biological clock, try a new product that promises a younger appearance, or to buy a pair of glasses to improve their eyesight, are some of the motivations that sellers are looking for. Many options are available in today’s market for the aging p opulation, but before going out and spending money a clear understanding of what the consequences may arise in using what is available in today’sShow MoreRelatedSymptoms And Treatments Of Sleep Disorders1412 Words   |  6 Pagesis forced to live with. Through thorough scientific research scientists have Shift work sleep disorder, or SWSD, is a very common but rarely known or researched sleep disorder. People working night shifts, forcing their bodies to adapt a new biological clock, show the tired, emotional symptoms, while at the same time receiving only one true medical treatment. For this reason it isn’t uncommon to see nurses, and overnight security guards being diagnosed as their schedule demands them to be up whenRead MoreSchool Start Time And Its Impact On Adolescents959 Words   |  4 Pagesother animals, sleep is one of the most important things for a human being’s overall health. According to Watson and Breedlove, there are four main biological/neurological functions of sleep: energy conservation—the body uses less energy when it is asleep through what is called slow-wave sleep (SWS) by doing things such as reducing body temperature and slowing respiration; niche adaptation—the environmental happenings to which organisms are adapted to; body r estoration—it restores materials used duringRead MoreSleep Disorders1112 Words   |  5 Pagesgland in the brain during the absence of light. It regulates the bodys natural rhythms and control the natural clock. Thanks to melatonin secreted from pineal gland at night, we are able to sleep comfortably. By continuing the study on Melatonin, Researchers found the important influences on hormonal system as well as immune system. Melatonin help reinforcing the immune system, slowing down the aging system and acting as powerful anti-oxidants. The secretion of melatonin begins from the evening.Read More Does Exercise Help the Brain? Essay examples1735 Words   |  7 Pageswatching television can seem just as appealing. Why even bother working out? The reasons to work out may be greater than you think. Physical activity can make you feel good, keep you in shape, keep you healthy, but now researchers also are finding biological evidence that exercise benefits specific brain mechanis ms. Just as exercise improves muscle tone and function, it may also have similar effects on the brain. Some people have thought that exercise positively affects the brain as well as theRead MoreThe Roles Of DNA : The Development Of Complex Proteomes1892 Words   |  8 Pagesdiscard pathway. Currently, there is a gap in knowledge about the importance of molecular clocks and the possible effects of alterations to them. Molecular clocks regulate several processes, such as the circadian rhythm and the immune system, that occur within an organism, so changing them could cause a multitude of effects (Curtis 2016). A possible and detrimental effect of slowing down the molecular clock of an organism or of the building of a certain protein is cell death due to the lack of proteinsRead MoreSleep At Anytime During Sleep Time1218 Words   |  5 Pagesneeds rest, so I usually fall asleep as long as my head touches the pillow. After first-stage muscle’s relaxation, the body starts to get into the second stage, which lasts about twenty minutes. Body temperature begins dropping and heart rate starts slowing down in the second stage. The third stage is a transitional period between light and deep sleep that brain activity slows down. People will get into deep sleep at the thirty -minute fourth stage. The final stage is called REM which is characterizedRead MoreThe Effect Of Temperature On The Activity Of Amylase1841 Words   |  8 Pagesmolecule will have. It means that molecule can move faster and greater opportunity to collide and react. Unfortunately when the temperature is to high, enzymes may become denatured and so their 3 -dimensional tertiary structure causing the loss of biological prosperities. As the temperature rises the amount of active enzymes gradually decrease so the rate of reaction will slow down. Research Question: How does the range of different temperature spectrum of 00 C, 200 C, 400 C,600 C and 800 C has effectRead MoreHow We Can Live Longer Essay1444 Words   |  6 Pagesthe programmed theories are: Programmed Senescence. Aging is the result of the sequential switching on and off of certain genes, with senescence being defined as time when age- associated deficits are manifested. Endoctrine Theory. Biological clocks act through hormones to control the pace of aging. Immunological Theory. A programmed decline in immune system functions leads to an increased disadvantage to infectious disease and as a result is aging and death. Error Theories include: Read MoreInvestigating Temperature On Rates Of Reactions5174 Words   |  21 Pagesnear a window. (14) Enzymes are used to speed up biological reactions. When digesting food, enzymes are used as biological catalysts to speed up metabolisms. Excess heat from this is used to regulate the temperature of endothermic animals’ bodies. When a person is ill, their body temperature increases as heat fights bacteria by slowing down the rate of bacteria production. Respiration is another example of when reactions are sped up in biological systems. Rates of reactions are essential for survivalRead MoreSleep : A Necessity Of Life2250 Words   |  9 Pagesquestion stays: what actually happen to our bodies? Falling asleep doesn t have a real definition. It s not just like a switch between on and off it is more like a process of different stages. 1. The stages of sleep. The first stage is about slowing down the brainwaves and relaxing the muscles. In that stage you are not really asleep, it is more like a really light sleep or you might be in full awareness of what is happening. About 80 percent of the people would say that they aren t asleep in

How The Internet Works Essay - 2437 Words

How The Internet Works What is the Internet? The Internet is a world-wide network of computers. It is an Information Superhighway that carries traffic to and from a collection of servers-- remote computers that handle requests for data and information, much like the waiter in a restaurant that takes orders for food. This collection of servers distributed all over the world and is called the World Wide Web (WWW). Servers respond to clients-- computers that request information, much like a customer in a restaurant orders food from the waiter. You click links to text, pictures, music, or video located on these servers. In addition, you can play the selected files on your local client PC, workstation, or terminal, as well as, links to†¦show more content†¦Companies may use a dedicated communications link connection, such as an ISDN-- telephone company land-lines or On Ramp-- a utility to connect to an ISP or the main link (backbone) of the telecommunications carrier. The dedicated line allows you to connect to an ISP or the main link (backbone) of their telecommunications carrier. Mobile: Mobile users can connect to the Internet through mobile phones or via satellite using a portable satellite transceiver. This section has provided an analysis of the physical means to transfer data. Now that we know the physical means to transfer data, the next section discusses the physical requirements for the Internet to work. What is Required for the Internet to Work? The following physical requirements are needed for the Internet to work: Ø Clients Ø Servers Ø Routers Ø Packets Clients: Clients communicate with a WWW server using the Hypertext Transfer Protocol (HTTP). Thus, when you select a WWW link, the client looks up the hostname and makes a connection with the WWW server. Then the HTTP software on the server responds to the clients request and the client and the server close the connection. Servers: For applications to work, there must be computers to provide e-mail and Web services. Servers run server applications that store and transmit e-mail messages, as well as distribute Web page content. Other servers provide additional support services such as identification of computers by name,Show MoreRelatedHow the Internet Works618 Words   |  2 PagesIn 1989, Tim Berners-Lee invented the World Wide Web, an Internet-based hypermedia initiative for global information sharing while at CERN. Sir Tim Berners-Lee is the reason you’re reading this story in a web browser, complete with hypertext and an internet address that looks like this: http://www.wired.com/wiredenterprise/2012/06/sir-tim-berners-lee/. But you weren’t supposed to see the address. In building the first web browser at Switzerland’s CERN nuclear research lab in the early ’90s, theRead More An Explanation of How the Internet Works Essay814 Words   |  4 PagesAn Explanation of How the Internet Works Have you ever thought how the Internet works? The research found here will help answer that question. The Internet is a complicated system. There are two main protocols that the Internet uses that allow you to transmit and there are certain procedures that allow you to receive information via the Internet. The Internet is very large and many things have to work correctly for information to get to your computer or to get from your computer to someoneRead More The Internet: How it Works and How it Effects the World Essay1733 Words   |  7 PagesThe Internet: How it Works and How it Effects the World Many people do not understand what the Internet is the power that it has over the world. The Internet is an extraordinary learning and entertainment tool that, when used properly, can significantly enhance a users ability to gather information. Advanced Research Projects Agency Network (ARPANET) started the Internet. It was a project under taken by the Department Of Defense (DOD) in 1969. It started as an experiment to link togetherRead MoreHow e-mail and Internet Technology Works919 Words   |  4 PagesInternet – How email works How this technology works. The whole point of email is to get your message to somebody in the quickest way possible. Instead of writing with a pen and paper you type off your keyboard for your email to be composed in an email programme on your computer, such as yahoo. Once you have typed your email you make sure you have put the address to the person you are sending the email to and press send. Your email transports like a postal service (letters and parcels), emailRead MoreTask 2 New Formart 3 9 2015 Essay1574 Words   |  7 PagesThe  potential  technological  solution:  Digital  Subscriber  Line  as  a  technology  solution,   this  technology  works  by  transmitting  digital  Internet  data  over  telephone  lines.  Ã‚   b) Its  use:  This  technology  uses  the  same  telephone  line  to  deliver  both  the  wired  voice   telephone  service  and  High  speed  Internet  service  simultaneously.   c) Its  application  to  the  given  scenario:  The  website  provides  an  overview  of  how  Digital   subscriber  line  can  be  used  to  supply  high  speed  internet  using  landline  telephone  wiring   and  all  NHS  facilities  are  witRead MoreThe Internet And Its Effect On Education1642 Words   |  7 PagesThe internet is a global communication network that connects most computers and digital devices together to exchange information. Internet access has changed the process of learning in many ways. Some may ask if the access to the internet diminishes the quality of education in what high school students receive? While some studies have shown that the increase of internet usage has led to shortened attention span in today’s youth. The excess use of the internet can create more opportunities for studentsRead MoreThe Impact Of Internet On Education1517 Words   |  7 PagesThe Impacts of Internet on Education The Internet is modern technologies that people just invented in recent decades. Since computers became more popular in the 1980s, the Internet was followed and was created in the 1990s. The invention of this technology affects everyone in many countries. It is changing how people live, how people entertain, how people communicate, and especially how people educate. In addition, in recent years, the Internet is improving very quickly, and the colleges and universitiesRead MoreUser Side Influences On Website Performance1132 Words   |  5 Pagesneed to look at to entirely clarify how the user has an influence on how good a website does but there are also a few other reasons that users sometimes can’t actually help and simply have to put up with which will all be described in due course. The four key user side impacts on website performance as connection speed is involved Server Side Bandwidth Bandwidth is the quantity of data traffic which can be downloaded from a website per second. The data traffic works like any usual traffic, if they areRead MoreRole Internet Marketing1165 Words   |  5 PagesLevel 3 Unit Unit 12 Internet Marketing in Business Assignment Title Marketing Online Issue Date Monday 10th March Hand In Date Friday 30th May Students Name Class Lecturer Neil Gow Assessment Criteria achieved P1 M1 D1 P2 M2 P3 P4 P5 P6 Learning Outcomes 1. Know what role internet marketing has within a modern marketing context 2. Understand the benefits of internet marketing to customers 3Read MoreTeenagers And Teenagers777 Words   |  4 Pages â€Å"I see. Do you know how to do the homework?† â€Å"Sorry no. Just use the internet to look up how to find the answers.† â€Å"Sure. Thanks.† Teens spend most of their time on the internet doing whatever they like. For instance, they spend most of their time on social media with friends or themselves. However, others use social media to interact with others about the work on school or the job they’re in. Several others use the web to look up the answers from homework or how to find the answers to

Marketing Plan-Rehab Center for the Elderly Essay

Running Head: MARKETING PLAN REHAB CENTER Marketing Plan for the Elderly Rehabilitation Center 21, May 2013 BA 350 Healthcare Marketing Executive Summary The Center, located in an area with many elderly people, has to have the correct type of marketing for it to be successful. Getting to know the local population and all of the environmental, technological, and social, as well as many others, is a critical element in knowing how to prepare a marketing plan. Utilizing resources properly and evaluating the current and past situation will allow for a better future of The Center as well. This marketing plan lays out all of these factors to show how the next step in how The Center will be moving forward. Situation Analysis†¦show more content†¦In a survey given to residents within a 20 mile radius and age 50 or above, the majority has shown that they are comforted by the option of staying in a housing facility during their rehabilitation. Competitive Market Analysis While other nearby healthcare centers provides rehabilitation services, none provide residential options in addition to their outpatient options. Additionally, the technology used in The Center is the latest available on the market. There have also been additions to the machinery and tools. Upgrades in technology are not the only improvements that have been made; customers wanted to have a more private visit to The Center, so stations have been separated with adjustable walls and curtains. External Market Environment Being a part of an industrial economy with few natural resources to provide for it, The Center depends on the consistency of patients and its resources to survive. The Center focuses on customer satisfaction by listening to the customer and changing the way we operate to better suit them. Another way The Center achieves a high rate of satisfaction is by understanding who the customer is on an individual level. Demographically, the location of The Center is convenient to most people within a 20-mile radius. Also, as stated earlier, the population within this area is aging fairly rapidly. The elderly population has almost doubled over the past 7 years. Machinery is not the only part of the technologyShow MoreRelatedThe Community Health Needs Assessment Essay1639 Words   |  7 Pagesthe orthopedic services in the future. Hospitals will need additional surgical suites, imagine equipment and rehab / physical therapy capacity. Patient care coordinators w ill be needed to assure that series are available and scheduled in a timely fashion. Educational programs to aid in accident prevention training as well as healthy lifestyle choices will be needed, especially for the elderly and athletic population. Cardiovascular Service Line Risk Factors: The CHNA identified that the cardiovascularRead MoreVideo Games and Violence Essay1588 Words   |  7 Pagesmaintaining it as well. For instance, famous puzzle game series ‘Brain Age’ is popular for increasing computing rate in addition to reduce speed of the onset of diseases like Alzheimers and dementia (McCurry, 2006). If video games are helping our elderly be able to remember their children and grandchildren longer, or even simply what they had for breakfast the day before, why does the media constantly view them negatively? Since video games help kids learn more as well as retain intelligence theyRead MoreOrganizational Assessment : A Non Profit Health Care System7046 Words   |  29 Pagesincorporates medical centers, critical access hospitals, clinics, and laboratories spanning across Alaska, Oregon, and Washington. PeaceHealth operates medical centers in Ketchikan, Alaska, Ketchikan Medical Center, critical access, 25 beds, 29 long-term care beds, Cottage Grov e, critical access, 14 beds. Eugene, Sacred Heart University District Hospital, 104 beds. Florence, Peace Harbor Medical Center, 21 beds, level IV trauma center, and Springfield, Oregon, Sacred Heart Medical Center at RiverBend,Read MoreOrganizational Assessment : A Non Profit Health Care System8516 Words   |  35 Pagesincorporates medical centers, critical access hospitals, clinics, and laboratories spanning across Alaska, Oregon, and Washington. PeaceHealth operates medical centers in Ketchikan, Alaska, Ketchikan Medical Center, critical access, 25 beds, 29 long-term care beds, Cottage Grove, critical access, 14 beds. Eugene, Sacred Heart University District Hospital, 104 beds. Florence, Peace Harbor Medical Center, 21 beds, level IV trauma center, and Springfield, Oregon, Sacred Heart Medical Center at RiverBend,Read MoreEmanuel Medical Center Situational Decision Analysis47698 Words   |  191 PagesSTATE UNIVERSITY OF NEW YORK AT ALBANY Emanuel Medical Center Situational Decision Analysis James T. Onisk 4/29/2012 Table of Contents Situational Analysis Appendices External Analysis Appendix A: S.W.O.T. Analysis Appendix B: External Trend/Issue Analysis Appendix C: Environmental Trends/Issues Plot Appendix D: Stakeholder Map Appendix E: Service Area Profile Appendix F: Service Area Structural Analysis Appendix G: Service Area Competitor Analysis Appendix H: Critical Success Factor AnalysisRead MoreChanel Handbags, Target, and Salvation Army Swot Analysis13115 Words   |  53 PagesNonetheless, the majority of women find it helpful to carry a handbag; whether it is for storing car keys and a wallet or to match an outfit. Every year, handbags are becoming more of a status symbol then a basic essential. This paper will investigate the marketing trends of three different quality grade handbags, which are marketed to three distinct target markets. The first handbags discussed will be high quality handbag, Coco Chanel brand, second is Target brand, Massimo, handbag, and lastly are handbagsRead MoreN ursing Research Utilization Project Proposal6157 Words   |  25 Pageshospital-acquired infection (Paterson, 2012). Some patients are more vulnerable than others; these include the elderly, patients with defective immune systems, and premature babies. Hospital-acquired infections remain a major concern, and they can occur in any care setting, including acute care within hospitals, outpatient surgery centers, clinics, and long-term care facilities (such as nursing homes or rehab centers). Four categories account for 75% of all acquired infections in the acute care hospital settingRead MoreFundamentals of Hrm263904 Words   |  1056 PagesRobbins San Diego State University San Diego, CA Tenth Edition Contributor Susan L. Verhulst Des Moines Area Community College Ankeny, IA John Wiley Sons, Inc. Associate Publisher Executive Editor Senior Editoral Assistant Marketing Manager Marketing Assistant Production Manager Senior Production Editor Freelance Development Editor Senior Designer Interior Design Senior Media Editor Senior Photo Editor Production Management Cover Design Cover Credit George Hoffman Lise Johnson SarahRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesSingapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services: Ashley Santora Acquisitions Editor: Brian Mickelson Editorial Project Manager: Sarah Holle Editorial Assistant: Ashlee Bradbury VP Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Nikki Ayana Jones Senior Managing Editor: Judy Leale Production Project Manager: Becca Groves Senior Operations Supervisor: Arnold Vila Operations Specialist: Cathleen Petersen Senior Art Director: Janet Slowik ArtRead MoreHemp Cultivation in China42289 Words   |  170 Pagesproduces approximately 8-12 tons of dry stalks and 0.7-1.0 tons/ha of first and second quality (long and medium length) salable ribbon. (Hungarian hemp fields produce 7-10 tons/ha of dry stalks or approximately 2.5-3.5 tons/ha of ribbon.) Hemp Marketing The quality and price of hemp ribbon are determined by its method of preparation, length, and moisture content. Long strands of well retted and dried hemp ribbon command the highest prices. The price of hemp ribbon is lowest in July and August when

The working student Free Essays

The Working Student â€Å"All work and no play. † This saying refers to a lot of students that work and go to school. This is a very hard conundrum for students. We will write a custom essay sample on The working student or any similar topic only for you Order Now Problems like when they can hang out with their friends, keeping their schedules cooperating, and missing key opportunities because they have school or work arise. There are many difficulties being a working student. One major problem for students is they want to hang out with their friends or play that new video game but they have work or school. Another example is a friend wants hem to go bowling but they cannot because they haft to study for a test. On the other hand a friend may want them to go see a movie after school but they cannot because they have work. Working students do not normally have free time. Students also haft to manage a balancing act with their work and school schedules. They haft to make shore they don’t have work when they have a class. For less organized students this can be quite a task. So if they have a seven o’clock class they haft to make shore they don’t have work at seven o’clock. Balancing schedules can be quite a here. The working student may also lose golden opportunities in both school and work. They might not get to Join that club because it meets at the time they haft to be at work. On the other hand they might lose a chance at that over time they need for that pay raise. The working student often loses opportunities like these. Students with Jobs face many difficulties. Whether It Is balancing schedules, having no free time, or losing that golden opportunity. These problems don’t even hold a candle to all the problems the working student faces. How to cite The working student, Papers

Competitive Strategy MIT Sloan Management

Question: Describe about the Competitive Strategy for MIT Sloan Management. Answer: The main ideas: Strategy is crucial for modern day businesses. However, while setting the strategies for achieving a certain objective it is important to identify the difference between the strategic paths and the strategy itself. As opined by Grant (2016) strategy is a sketch of actions planned to accomplish a long-standing or an inclusive aim. Hence, it is important for the strategies to be effective. Here, in the given link a major issue relating the laying down of strategies has been discussed. As opined by Madsen (2016) while lying strategies, it is important for the strategy designers to identify four fundamental issues. These are: where does the organization is competing; what the uniqueness that the company is offering; what are the resources to utilize; and how to sustain the value of the brand. As mentioned by Grant (2016) it is important to identify the exact market segmentation for having successful strategy, as it will help to detect the demand and scope of supply. Moreover, the organiz ations need to provide something extra than its competitors which will attract the customers leaving the substitutes behind. Next, the resources (tangible or intangible) which will have to use is crucial to identify. Lastly, as described by Madsen (2016) the organization needs to set paths to create barriers to the competitors to enter in its selected market. a company needs to identify these four fundamental issues to set an effective strategy. A company based discussion: Now, if the business model of Amazon.com can be identified it can be noticed that the company is already following the above discussed four thumb rules. As opined by Bharadwaj et al. (2013) Amazon has strategically chosen the market segmentation. It has identified the retail and non-retail sector for operating. Moreover, they have targeted the upper middle class social groups who are busy with their business/Job, have no time to go the physical stores, and are comfortable with online shopping. As discussed by Bharadwaj et al. (2013) if they can categorize their target market for the non-retail sector more effectively it will help them to obtain better success level. Moreover, the company is providing lowest cost customer centric products, and as a retail store it is offering a huge range of products. Diversification has provided it a great extent of differentiation. On the other hand, Amazon.com is the patent holder of various technologies and it has an effective management team. In addition, the company has developed strong supply chain management (Amazon.com 2016). As discussed by Grant (2016) it has deep structured network which makes the products available at remote locations. However, the barriers to entry are powerful in this market. The company is operating with a huge capital, which will be hard for the new competitors to accumulate. However, as mentioned by Bharadwaj et al. (2013) Walmart being the largest company in this sector is hugely threatening Amazon. In addition, as opined by Grant (2016) Google is also being a threat to the company when it announced its aim to compete for head to head with Amazon's Web Services with their latest service offering, Google App Engine. Hence, it is important for Amazon to differentiate its services and product offerings from that of these companies and sustain the value of the brand to the customers. 2: Video 2 (Business Model Innovation): The main ideas: Innovation in the business model is fundamental for the enterprises to be successful in the future market. As mentioned by Massa and Tucci (2013) it is important for the companies to identify what will be the market demand in future or create it by themselves. However, unlike the popular idea, innovation does not involve trying something that is unique or resource consuming or severely technology based. To be innovative in the business operation the organizations need to identify the market segment, the offerings of the company, the value creating process and the source of profit. An innovative business model needs to change any two of these ideas. As discussed in this video link, an innovative business model needs to follow four simple but interrelated steps, these are: initiation, ideation, integration and implementation. In the first step, the organizations need to identify the target market, the offering, the USP and the revenue generation process. Then the management needs to fi nd the right model for the business by ideating or examining the existing patterns. Next in the integration stage, the companies need to review the potentiality of the model to be sustainable. Lastly, in the implementation stage, the companies need to make a pilot research and proceed according to the information gathered. However, as discussed by Amit and Zott (2012) it is important to collect the patronization from the management to make the innovation successful. In addition, it is crucial to implement one model at a time, communicating the change model and the need to it to the stakeholders and give it enough time to be effective. Finally, it is also important for the management to overcome the idea of being unique to be successful in innovation. A company based discussion: Here, the business model of Apple can be discussed. The company has successfully segmented the market and introduced customer-oriented product to the market. They are targeting the market according to the psychograph and providing suitable products. The company has always made innovation in the offerings and it changed the profit sources of the organization. As mentioned by Yin et al. (2014) they have made innovation, their USP, and have focused on the customer service to create value for the brand. However, in the recent time, they are also following the same strategy of product innovation and value creation. The management of the company has always supported the innovative ideas to be implemented. The management mainly, Steve Jobs had always communicated the necessity of innovation and encouraged the subordinates for it. Moreover, the company has always followed strategic time gap for every innovation; so that the market can be ready for its demand and the company can gain the desi red result (Apple 2016). However, it cannot be ignored that Apple has never introduced unique in the market, but they have identified the right market segmentation, time and process for the idea to be successful. The company now needs to keep the process going to be successful in future. References: Amazon.com. 2016. [online] Available at: https://www.amazon.com [Accessed 20 Aug. 2016]. Amit, R. and Zott, C., 2012. Creating value through business model innovation.MIT Sloan Management Review,53(3), p.41. Apple. 2016.Apple. [online] Available at: https://www.apple.com [Accessed 20 Aug. 2016]. Bharadwaj, A., El Sawy, O.A., Pavlou, P.A. and Venkatraman, N.V., 2013. Digital business strategy: toward a next generation of insights.Mis Quarterly,37(2), pp.471-482. Grant, R.M., 2016.Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Madsen, T.L., 2016. Business Policy and Strategy. Massa, L. and Tucci, C.L., 2013. Business model innovation.The Oxford Handbook of Innovafion Management, pp.420-441. Yin, P.L., Davis, J.P. and Muzyrya, Y., 2014. Entrepreneurial innovation: Killer apps in the iphone ecosystem.The American Economic Review,104(5), pp.255-259.

Assignment Sample Built on Issues in Wedding Planning Business

Question 1- Identify and discuss the different types of documentation required when setting up a wedding planning business? Answer - When we want to set up a wedding planning business we can establish a private company to run our business. The documents which are required for formation of a wedding business company is Form IN01 which contains the name of the company, the location of companys registered office, name of first directors, name of company secretary, statement of capital and the class of shares. The second document required is the memorandum of association which contains the names and addresses of the subscribers who form the company. In case the company is limited each subscriber should have to the least one share. The last document required is the articles of association which states the rules to run the company handle and manage the internal affairs of the company business and states the legal responsibilities. In case of articles of Association if a standard Model articles are used then the need to submit it to the Companies House is not there (Startups Team, 2014). Now the formation of company has become much easier as the whole process of formation has become online and so now physical signatures are not required. The Companies House has started with these services on their website by using a system called business link. This has led to decrease in the cost of formation of a wedding business company. Question 2- Discuss various aspects of the data protection act 1988 that relate to a wedding planning business? Answer - The Data Protection Act 1988 helps to regulate the personal information that is used in the wedding business plan. The main aim of the Act is to protect the privacy rights which are held by the wedding business. The personal data and information of people are to be kept in safe manner (Terry Gorry Co. Solicitors, 2015). There are certain principles which are supposed to be used in a strict manner. The information of wedding business should be used in fair and lawful manner. Also it can be used only for stated and limited purpose (UK Government, 2014). The act covers all business, self-employed and people who work from home and all others who have information whether it is large or small on computer which is personal and related to a living person. It is obligatory to put and record all the information other than name, address and phone number in the Data Protection Registrar. Everyone have been given the right to see any information related to them and get it deleted or changed in c ase they do not think it to be appropriate. The wedding business has to get registered before starting its operations. After the registration is done a Code of Practice is issued to all the businesses in order to keep the information held by them in safe mode, to ensure to keep correct information and meets the needs of people. The wedding business has a lot of personal information about people in their records and it is their duty to maintain the privacy of such information. They should abide by the individual rights where the one whose information is given in computerized form has the right to see any information and to correct the information which is wrong or needs to be deleted from the records. It is essential that the people whose personal information is kept with the wedding business assure that their information shall not be used and revealed without their prior agreement to the same (Brumfitt K , Barnes S, Norris L, Jones J) Question 3- Describe ways in which a wedding planning business can be marketed to gain maximum exposure to potential clients? Answer - It is very essential that the people should know about your business and its product. The wedding business cannot exist in the market unless it attracts the people towards its features. There are many ways by which the wedding planning business can be marketed to the potential clients. The message should reach the potential clients in the same way as it is being represented. It should be concise and clear. First is the use of print media. This would include brochures, newspaper, mail letters, magazine, advertisements and circulars. These helps to reach the mass media and to make public at large know about the company and its features. Through this there would be more awareness among people about the products offered. The other way to market the wedding business is through establishing and maintaining good public relations. Good clientele can give you further new clientele. Therefore it is very important to be associated with the right people who are your target segment. The word of m outh is a very strong way of promoting your business. Both good and bad promotion travel the fastest through this mode of communication. Therefore, your good offers and services shall be well appreciated by people even if they havent been associated to you in any way. The next way would be to use broadcast media to market your business. Everyone uses any one of the broadcast media be it television, radio or cinema. The advertisement in it should be catchy and the message should be clear. This is one of the most attractive and long lasting ways to market as it leaves an image in the minds of people even after the advertisement is over. There are also other modes like online media, outdoor media etc. which help in marketing the wedding business. Every business should know which way would best suit it depending on the target market and the cost factor (Sir Gar). Question 4- Identify and describe the necessary financial information that is required to be collected and submitted to HMRC? Answer - When we start the wedding business it is required to notify Her Majestys Revenue and Customs (HMRC). Therefore, the business house shall be required to submit statements for calculation of tax to the Inspector of taxes (University of Cambridge, 2010). The HMRC requires the companies and organizations to submit their company tax returns in XBRL format. This shall be attached along with the financial statements and tax computations in iXBRL (Arkk Solutions, 2014). The necessary financial information that is required to be collected and submitted to HMRC by the wedding plan business would be all the invoices and business related expenses will be submitted. The other documents required are vouchers used to pay of salaries and dividends during relevant year. Details of interest on loans and credit cards are required to be submitted. In case of any income received from foreign country or any capital gains made by disposing off the property or shares is required to be submitted. Payments ma de towards pension, charity and aids will also be furnished. In the present year calculation for last years tax bills shall be considered (Crunch accountants, 2014). The businesses which are registered are required to maintain records and accounts for a period of at least seven years. Depending on the financial complexities the documents shall be required. The VAT authorities makes a visit in companies which are registered and shall make sure that all the records are available and necessary information is there to support the claims made by the businesses. References Startups Team, 2014, What documents do you need to submit to register your company? Terry Gorry Co. Solicitors, 2015, Data protection law and your business an overview UK Government, 2014, Data protection. Brumfitt K , Barnes S, Norris L, Jones J, Business planning, pp.62, Nelson Thornes. Sir Gar, Marketing your business, pp. 24, Carmarthenshire County Council. Crunch accountants, 2014, How to complete HMRCs online self assessment filing. Arkk Solutions, 2014, FAQ. University of Cambridge, 2010, Business finance-advanced level, pp. 12, United Kingdom.